
Where’s your Cow?
Fortune Magazine
March 21,2005
'The Best Advice I Ever Got': Anne Mulcahy
Remember the parable of the cow in the ditch, says the 52-year-old
CEO of Xerox.
"One piece of advice I got has become a mantra at Xerox. It
came from a very funny source. It was four years ago, and I was
doing a customer breakfast in Dallas. We had invited a set of business
leaders there. One was a plainspoken, self-made, streetwise guy
[Albert C. Black Jr., president and CEO of On-Target Supplies &
Logistics, a logistics management firm]. He came up to me and gave
me this advice, and I have wound up using it constantly. 'When everything
gets really complicated and you feel overwhelmed,' he told me, 'think
about it this way: You gotta do three things. First, get the cow
out of the ditch. Second, find out how the cow got into the ditch.
Third, make sure you do whatever it takes so the cow doesn't go
into the ditch again.'
"Now, every time I talk about the turnaround at Xerox, I start
with the cow in the ditch. The first thing is survival. The second
thing is, figure out what happened. Learn from those lessons and
make sure you've put a plan in place to recognize the signs, and
never get there again. This has become sort of a catchphrase for
the leadership team. It's just one of those incredibly simple commonsense
stories to keep people grounded. I bet that businessman had no idea
what kind of legs his story would have."

Commentary
By: Mary Orms, Senior Vice President
GM&A
After reading this article in the March 2005 edition of Fortune
Magazine, it occurred to me that the parable of the cow in the ditch
was a perfectly simple and accurate way of describing why GM&A’s
Health Care Plan Management Model works.
Think about it like this:
1. GM&A is the tractor that pulls the “Health Plan
Cost Cow” out of the ditch;
2. GM&A finds out how the “Health Plan Cost Cow”
got into the ditch;
3. GM&A puts processes in place that make sure the “Health
Plan Cost Cow” doesn’t find its way back to the ditch.
I used the Cow Parable for the first time when GM&A sponsored
a benefits forum presentation to a business group on health. During
the Q&A session one of the attendees, who is the Benefits Manager
for a large municipality, said, “Mam, my cow is in the ditch.”
He later commented, “My cow is not only in the ditch…she’s
up to her belly in mud.”
If you can relate this man’s comments to your own health
care plan, it is time to call GM&A to help you get your plan
back on track now before another increase in cost resulting in a
decrease in benefits. |